NEW YORK, NY (March 25, 2022) — The American Sports Accountability Project (ASAP) today released a series of radio advertisements featuring the voice of Al B. Sure!. The ads echo ASAP’s calls for the NBA to hold Phoenix Suns majority-owner Robert Sarver accountable for reports that he has fostered an abusive and toxic workplace environment spanning nearly two decades, including numerous accounts of racist and misogynistic language.
The radio spot comes as a number of prominent civil rights and social justice leaders, including Rev. Al Sharpton, have united to demand action in response to Sarver’s misconduct. Earlier this month, ASAP members sent a letter to NBA Commissioner Adam Silver calling for the NBA to remove Sarver for his racist and misogynistic behavior. Last week, Rev. Al Sharpton pressed senior leaders within the NBA to quicken the pace of the investigation into Sarver, which has been ongoing for nearly six months. Sharpton also called on the NBA to make its findings public and to ensure that its response upholds the league’s commitment to social justice.
The Ad featuring the voice of Al B. Sure! saying: “Robert Sarver, the majority owner of the Phoenix Suns, has a long history of racist, misogynistic and abusive behavior,” says Al B. Sure! “We believe the accounts of his victims, and that hate has no home in America’s sports. It’s time for the NBA to hold Robert Sarver accountable for his shameless actions.”
Al B. Sure! goes on to call for the audience to visit the ASAP website to sign their names to a letter to tell the NBA to #SackSarver.
Al B. Sure!’s career in music and entertainment spans over three decades since he was introduced to the world in 1988 by music and business legends Quincy Jones, Benny Medina, Andre’ Harrell and DJ Eddie F of Heavy D & the Boyz. He is a nationally syndicated radio host and change agent who intersects his role as the host of a leading nationally syndicated radio program Love and R&B to becoming a mouthpiece for the amplification of social justice and civil rights issues.
In the wake of the current climate, he utilizes his platforms to highlight the needs for racial justice, education equity, voter education, criminal justice reform, mentorship and much more. He participated in two of the most significant social justice events in recent time, the historic March on Washington and the funeral of George Floyd, whose death was the catalyst for a global movement around police accountability and he hosted the largest voting rights rally in the country in 2021 with Martin Luther King, III and Rev. Al Sharpton.
Al B. Sure!’s work in the community around issues that impact vulnerable populations stems from his upbringing in a household that espoused positive values and he was raised under the principle “to whom much is given much is required.” As a result, Al B. Sure! has contributed to music scholarship programs across the country and lent his leadership to different educational programs dedicated to musical excellence.
In 2020, Al B. Sure! was told by the doctor that he only had a few months to live. Since then, he has been able to completely bounce back after beating his life-threatening illness.